Connor Nicholson

As National Sales Manager for So-Trak, Connor plays a key role in shaping the company’s commercial direction, leading nationwide initiatives that expand market presence and strengthen long-term partnerships. With a proactive, solutions-focused approach, Connor works closely with clients to understand the challenges of asset tracking and equipment management, ensuring So-Trak delivers systems that genuinely support operational control and business growth. Through strategic planning, team development, and a commitment to customer success, Connor helps position So-Trak as a trusted leader in tracking and telematics technology.